Month: April 2020

By sending bulk SMS, you can reach your existing customers along with some new customers. OZIOMA MESSAGING AND COMMUNICATIONS PLATFORM is one of the best bulk SMS service platform, helping businesses to reach their customers within the shortest time through various bulk SMS packages.

So, if you have made your mind to start bulk SMS campaign for your business, then here are few tips which you can follow for getting maximum success.

1. Know your target customers:

It is essential for you to differentiate your relevant customers and your random customers or prospects. Bulk SMS campaigns should be targeted as much as possible. It’s likely the audience has already interacted with your business in some way or other – they may be a current customer, a new prospect or previously purchased from your business. Know your targets.

2. Keep it short and simple:

Keep your message below 160 characters. Going above this limit could lead to your messages appearing fragmented on older phones. You’ll also be charged more. Shorter, succinct messages will make more of an impact on recipients anyway so there’s no reason not to keep things simple.

3. Showcase your business name:

You don’t want your texts to appear with an anonymous number shown up top. A text coming from your business name builds trust in your message and lets people know a text isn’t spammy or malicious. It also boosts brand visibility and looks professional. Most bulk SMS services like Ozioma enables you to edit the sender ID.

4. Personalize your messages:

Although bulk SMS campaigns are sent out in large numbers, this doesn’t mean you can’t personalize your messages. Most bulk SMS service providers will allow you to alter messages to suit a specific recipient based on the information in your database. Address people by their names, refer to an account number or mention the date and time of an event.

5. Perfect timing:

Time plays a significant role in every activity. Therefore, for successful bulk SMS campaigning, you should send your SMS at favorable times. Don’t send it too early in the morning or too late at night. Then you can also send SMS embedded with “deals that will expire soon” option for increasing the curiosities among customers.

6. By sending reminder or triggered message:

These triggered messages are sent when some regular customer suddenly lose interest in your business. Then you can send SMS to them with some deals to develop their interest. This is called triggered message that helps in provoking customers

7. Send relevant messages:

Sending bulk SMS to your customer is your privilege not your right. Therefore, don’t make a mistake of bothering your customer with too many irrelevant messages. Your messages should be like if you don’t send, your customer will miss them rather than being irritated with so many messages.

Thus, we can see that for a successful bulk SMS campaigning, we need to send an SMS with excellent content to a relevant customer at the right time.

You can create a free corporate account for your business on Ozioma at https://app.ozioma.net and boost your business with bulk SMS campaigning.

As the name implies, bulk SMS is the sending of large volume of text messages to multiple phone numbers at the same time.

Bulk messaging is the dissemination of large numbers of SMS messages for delivery to mobile phone terminals. It is used by individuals, media companies, enterprises, schools, churches/ religious bodies, banks (for marketing and fraud control)and consumer brands for a variety of purposes including entertainment, enterprise and mobile marketing.

Bulk messaging is commonly used for alerts, reminders, marketing but also for information and communication between both staff and customers.

USES OF BULK SMS- WHO NEEDS BULK SMS?

Everybody needs bulk SMS. Its effectiveness as a communication tool coupled with its low cost makes it as asset for everyone from individuals to organizations and business owners.

Individuals use bulk SMS service for sending personal messages to families and loved ones. It is proven to be cheaper than the use of airtime in mobile phones for personal messages and hence its suitability for this purpose. Additionally, individuals can use bulk SMS for events management, be it wedding invitations, birthday invitations or for political campaigns.

Firms and organizations also uses bulk SMS to send alerts, reminders to clients and for internal communications with their staffs. Other important information are communicated with the public using bulk SMS. Lots of organizations like banks, health sector, government owned and private firms all uses bulk SMS. 

Business owners equally uses bulk SMS for marketing and advertisement purposes. Updates concerning products and services, reminders and other essential things are communicated using bulk SMS.

Churches/ Religious bodies or Associations whether voluntary or professional, also uses bulk SMS as an integral medium of communication with the general public and their members.

The uses of bulk SMS service are endless. It remains a fact then that everyone needs bulk SMS service.

HOW TO USE BULK SMS SERVICE

Bulk SMS is generally sent from software hosted by platforms where people go to and send their bulk SMS. Many top firms like some banks have a personal platform where they send their bulk SMS. For companies, businesses and individuals though who cannot afford to own a personal platform, there are several bulk SMS platforms in Nigeria which can be used to send the bulk messages.

Ozioma Messaging and Communications Platform offers a quality and affordable bulk SMS platform where you can send your bulk SMS conveniently and cheaply. All you have to do is register for free at https://app.ozioma.net and start enjoying the exciting bulk SMS experience.

What is SMS?

SMS (short message service) is a text messaging service component of most telephone, Internet, and mobile device systems. It uses standardized communication protocols to enable mobile devices to exchange short text messages.

 If you’re one of the 91% of adults in the Nigeria who owns a mobile phone, chances are that you use SMS daily. Since the 1980s, SMS has become an important medium for both business and personal communications. In fact, more than 560 billion SMS are sent monthly all over the world! There are so many different ways to send text messages today that regardless of whether you use an iPhone or an Android, you’ve probably used multiple texting applications

How do Whatsapp, Facebook and other OTT applications differ from SMS?

An over-the-top (OTT) application messaging is defined as instant messaging services or online chat provided. Because OTT applications and SMS use completely different protocols to send messages, each has different platform and network requirements. OTT applications require an internet connection while SMS needs a mobile network connection. And while OTT apps need to be downloaded from Android app stores, SMS is supported by all modern mobile phones. As a result, each has its own relative advantages and disadvantages.

SMS is a universal technology supported by every single mobile network and device today. All you need to start texting over SMS is another person’s phone number. This makes SMS a popular channel for businesses to communicate with customers because it is more immediate than email and doesn’t require any additional app downloads. OTT apps, on the other hand, are ‘walled gardens.’ Someone using WhatsApp can’t text someone else using Facebook or WeChat. They both need to be using the same apps.

Commercial applications of SMS

People are spending a significant amount of time on their phones these days: the average Nigerian adult uses a mobile device nearly 3 hours every day. Since much of this time is spent texting, many businesses have correctly surmised that SMS is one of the most effective channels for businesses to reach new and existing customers. The most effective business text messages are timely, informative, compelling, and easy to understand.

People simply prefer to communicate with businesses by text. The higher open and response rates — 90% of all text messages are read within 3 seconds — make SMS marketing even more attractive, especially when used in the context of customer service.

This is one of the reasons we have provided several methods for people in all parts of the country and the world at large to send SMS messages using Ozioma Messaging and Communication Platform https://app.ozioma.net to reach their expected target audience.