Categories
Ozioma

HOW CAN LOGISTICS, TRANSPORTATION AND COURIER COMPANIES USE BULK SMS SERVICES

The logistics sector deals with shipments, couriers, transportation, warehousing, packaging and many other things. With the increasing rate of industrialization and technological improvements, this industry is in great demand. The field of courier and logistics is constantly evolving, as more companies are embracing mobile technology. Mobile is changing the way people surf the web, shop, and interact with brands. Text messaging represents a powerful, yet underrated marketing medium. Real-time updates provided by two-way SMS have become an efficient way of improving customer relationships and streamlining internal operations. Logistics companies can also use SMS solutions for mobile marketing and customer engagement, but the greatest benefit of SMS is, undoubtedly, its operational value.

With the help of Oziom’s robust API and mobile text alerts, logistics companies can check the order status of products, set up event notifications and payment reminders, and streamline their warehouse management systems. Ozioma app offers simple and cost-effective automated SMS via Internet solutions, thus enabling companies to achieve better productivity at lower costs.

How Can Your Logistics Company Use Ozioma app?

  • Simplify logistics: Send out automated pick-up, delivery, arrived at depot, successful or unsuccessful delivery status notifications to customers and employees in a matter of minutes using Ozioma app.
  • Inform customers of order status: Use SMS and mobile number tracking to inform customers of delivery schedules and order status.
  • Improve your warehouse management system: Inform your customers in case of inventory shortages or back-order deliveries. Send SMS broadcasts to staff members in case of order delays or system failures quickly and efficiently. Bulk SMS solutions can also make it easier for staff members to broadcast important information (e.g. additional room in an upcoming shipment).
  • Remind about invoice payments: Use proactive text messaging to send out invoice payment reminders to customers. You can automate this using Ozioma scheduling features.
  • Communicate on the move: Send SMS notifications and updates for meeting times and inform drivers of last-minute changes using mobile text alerts.
  • SMS marketing: You can use Ozioma app for SMS marketing to increase brand awareness and inform customers of new deals.
  • Schedule rosters: Transport and logistics companies require the efficient organization of personnel. Use Ozioma app for scheduling shifts and delegating responsibilities.
  • Gather feedback and follow up: Our mobile optimized data capture forms allow you to gather important information about your customers or your service in a quick and easy format.
  • Bookings and seat reservations: For people who travel with a transport company, bookings and seat reservations can be done through bulk SMS. For such uses, all the client needs to do is send a designated message or code to the companies phone number, mostly a short code and then get a seat reserved for a journey. This is very effective especially for large transport businesses.

Key Benefits for Your Transport & Logistics Company

SMS solutions can benefit two-way communication between staff members and customers. Many customers prefer to send text messages to drivers instead of calling, thus providing drivers with all the information they need to complete an order. Here are seven key benefits of SMS solutions for transport and logistics:

  1. Cut costs. Sending and receiving information through an SMS texting service is cheaper than having to pick up the phone for every problem. SaaS services with SMS modules are cost effective, so they can be integrated into daily operations of large, medium and small businesses alike.
  2. Improve customer retention. Customers appreciate timely updates and clear instructions. Two-way communication at the right time can help you improve customer retention rates.
  3. Optimise efficiency. Text messages can be used for everything from payment reminders to staff rostering. Using SMS will reduce the need to organize staff meetings or group calls.
  4. Streamline customer communication. Studies show that over 90% of smartphone users read and react to text messages within 3 minutes. Sending delivery status notifications and offers via text will significantly improve customer relationship.
  5. Ease customer service. Customer service centres are often overloaded with enquiries and complaints. Using short-code SMS services will ease customer service and reduce costs.
  6. Driver safety. You can integrate SMS services into delivery and scheduling applications. Texts arrive almost instantly but they allow the driver to choose when to read them (e.g. when he has safely reached a destination or is pulled over) and to respond at a convenient time.
  7. Reduce human error. When sensitive information such as time of arrival, address or delivery details are sent via text message, human errors can be avoided almost completely. Calling also works but it requires the client to write down information. With SMS communication the entire process becomes easier to control.

Logistics and courier businesses are continuously growing very fast, as more companies are moving to the Ecommerce industry. By using bulk SMS service, it is easy to send order updates, invoices, and also helps in maintaining good relationships with the customers. Ozioma app offers reliable, easy to use and cost-effective bulk sms services to help logistics, transportation and courier companies in achieving high productivity at lower costs. Sign up here for free.

Categories
Ozioma

GOLDEN TIPS TO BOOST CUSTOMER ENGAGEMENT WITH BULK SMS

Finding ways to engage with your audience is one of the toughest problems you face as a company. The key is to truly listen to and talk to your customers – share news, tell a story, listen to them, reward and delight them, and keep them coming back for more.

1. Offer Benefits

The potential return on investment here is too attractive to let go of, making it easier for businesses to promote their products/services and even support their operations with irresistible offers that draw customers in. maximize the benefit of your SMS campaign by dedicating time to crafting effective messages. Check out an SMS example below:

“Merry Christmas!Celebrate by taking an extra 30% off on purchase of our finger-licking Sharwama. Offer last till 26th Dec”

 2. Appreciations

Every customer wants to feel loved, let them understand they are your VIPs and they are valued. Send exclusive event reminders to your customers, along with consumer appreciation coupons on their birthdays or special occasions. Check out an SMS example below

 ”Dear Bola here is wishing you a happy anniversary. From all of us at BB Plc”

3. Remind of events, appointments, or pending purchases

Use SMS to promote events so that people get the information in a timely manner.  The immediacy of SMS makes it ideal for promoting events that are time-sensitive. You can also use SMS to remind customers of important appointments, pending purchases, or their shopping carts. This timely thoughtful gesture could be all it takes for your customer to engage further.

4. Provide tips and advice

This content marketing exercise using SMS lets you use customer information to delight them with timely advice and thoughtful tips that help you develop an emotional bond with your customer while showing them that you care, while also letting your brand’s personality shine through everything you do.

5. Use CTAs (Call-To-Action)

The goal is to keep customers engaged, CTAs helps in achieving that. It helps customers value, read and act on the texts. Here are some CTA samples;

  • Click here– Sometimes you have more information for your customers and don’t have enough SMS space, in that case, a ”click here” button will provide a link to necessary details. Use Ozioma Extensible SMS to create links!
  • Text-to-Win– A lot of customers would be interested in winning a prize or gift. This increases customers’ engagement, and it’s an effective way to remind customers of your business and continue promoting sales.
  • Buy-Now– this is a perfect and tempting CTA Button for promoting your business. It makes it easier for customers to make a purchase.

Be careful not to create long texts, it can distract recipients, and they most likely won’t engage with your communication. Get to the point! Make it a clear and concise message.

Want to send SMS to your customers? Get started with Ozioma app by signing up here for an account. It takes a few seconds to register and begin sending your messages. start enjoying the unlimited benefits of Bulk SMS today!

Categories
Ozioma

HOW BARS, CLUBS AND RESTAURANTS CAN REACH AND ENGAGE MORE CUSTOMERS THROUGH BULK SMS SERVICE?

SMS mobile marketing is the number one marketing channel for promoting bars, restaurant and clubs, especially in this era. The cost of SMS publicity is much lower than flyers, posters, printed newsletters, magazine or radio ads, and the ROI is extremely high in this sector.

Getting customers through the door and leaving with a smile on their face is very necessary. It is vitally important to retain customers and keep them coming back. With hundreds of bars, clubs and restaurants in every city, it is important that these places get customers returning, and a great way of doing this is using SMS.

Below are ways that bars, clubs and restaurants can use SMS to increase sales, reach and increase customer satisfaction

1. Communicate Offers and Promotions

SMS gets the job of communicating news and events most efficiently. A promotional SMS, featuring discount, news about a sale or particular offers impact the client in two ways: firstly the obvious bonus he gets by using the offer in the message and secondly the feeling of exclusiveness that the reader experiences in getting a personal message. In this case, even if you don’t sell a particular offer, it still works towards the cause of creating brand awareness. It is possible to create personalized offers to different segments of your target.

2. Targeted communication

As a food business owner, you can tailor a promotional SMS campaign to specific customers. SMS Marketing is far more refined, elaborate and friendly. Customer purchase history can be used to establish customer profiles, making it easier to reach your targeted customers through SMS Marketing.

Using Ozioma app makes it possible to reach larger and specific clients through target marketing. You can segment your clients into different age, tribe, profession group etc. Imagine owning a restaurant, bar or club close to a university and students would be matriculating or convocating soon. Now you aren’t the only bar or restaurant in the area so you have to start creating awareness via SMS marketing specifically to the students.

3. Scheduled Texts for Events and Reminders

Send quick SMS texts to let your clients know about the date and time of events. The Scheduling feature in Ozioma makes it possible to keep your customers updated with any event happening in you club, bar or restaurant. Click here to know how to schedule SMS.

4. Promote Your Menu and New Dishes

People are always on the lookout to try new dishes and restaurants. SMS is a good way to alert and update contacts about new additions to the menu or even the menu in general.

5. Give Your Customers a Voice

Everyone wants to feel important, you customers included. You can engage your customers and make them feel relevant by asking them to vote for the type of dishes/ delicacies to be prepared for the coming week, the types/ genres of songs to be played, type of games, if there should be a karaoke night etc. You can send votes using Ozioma Extensible SMS. Learn how to send votes here!

6. Delivery and Notification SMS

It makes your service more professional if you update the customer on every order made by them.

7. Feedback

It’s good for a business to know how far it has come and how well they have been able to meet its customers need over time. Ozioma Extensible SMS allows two way messaging. You can send your customer an SMS survey and receive feedback using Ozioma Extensible SMS after purchase and see what they think of the services rendered. Learn how to send surveys here!

Why Ozioma is the Best Bulk SMS Service Provider for Restaurants, Bars and Clubs?

Every restaurant owner has to integrate some kind of marketing strategy to capture the attention of the target audience and maximize its profits. Among all the available marketing tools. Use Ozioma app and build an irreproachable reputation of your brand. Your customers are most active on their cell phones, so texting is far better option than relying on the conventional marketing tools.

Upload contacts directly from your mobile using our Android app which can be downloaded from the Google Play Store. With our easy and user-friendly interface, you can craft messages in the fastest way possible. Unlike other SMS providers, we generate only real time delivery reports, describing the details of every message sent. Use Ozioma app and create a buzz of your brand. Sign up now and make your restaurant, bar or club the most popular food outlet in your city.

Categories
Ozioma

DIFFERENT STRATEGIES IN WHICH BUSINESSES CAN USE OZIOMA APP TO GET MORE CUSTOMERS

The ultimate goal of any business is to stay relevant in the market, gather more customers/subscribers, manage effectively their employee base and generate more profit. The simple fact that hundreds of big brands choose to incorporate bulk SMS marketing into their overall strategy should be a pretty good indicator of its success. SMS campaigns are simple to create, affordable, and have response rates that are much higher than most other marketing channels.

Studies show that

  • Customers prefer SMS texting to other form of mobile communication
  • The open rate for SMS is less than 3 minutes while it takes about 90 minutes to respond to an email text marketing also increases brand awareness.

Hundreds of thousands of companies just like yours are already adopting text marketing, so don’t let yourself fall behind the curve. Before you dive into the world of SMS marketing, there are so many things to consider while choosing the best SMS marketing app for your business, you can get that here… so you’ll know why Ozioma is the best app to use in your SMS marketing revolution.

HOW CAN YOU BUILD YOUR CONTACT LIST

Ozioma has made it easier for you to build your contact list / Newsletter list using the following methods

  1. Display your Newsletter QR CODE and or SUBCODE

You can print out you Newsletter QR code and subcode and display it at your office or website so that customers can easily scan it and opt in to your Newsletter list. Click here to know how to create a newsletter list.

  • Enabling SMS Newsletter subscription when creating content on Ozioma Extensible SMS

With this you can reach a whole lot of people and grow your Newsletter list because before they can view the contents of the message they’ll have to subscribe to that newsletter list as only subscribed members can view it. To find out more about this click here.

  • Posting the link generated in your Extensible SMS on some or all your social media platforms

This method can boost your contact list even more than 50% because the link can easily be shared by other people thereby going beyond your scope. Learn to include other online and offline channels to build, promote, and manage your text marketing promotions. Click here to find out how to create your link.

  • Make use of the Image, Video aand Audio functions in Ozioma Extensible SMS

People want to see what you have to offer. Using plain texts is good but if you really want to catch your customer’s attention you have to literally put the image of your products in their head by using Pictures, Videos and even audios.

Let’s take 2 restaurants as an example. Restaurant “A” sends a normal SMS to potential customers, listing the type of dishes they have for sale. While Restaurant “B” sends an SMS to potential customers too but didn’t just stop at listing the dishes but also included a short video clip of the meals and even how people enjoy eating them.

Now this is not rocket science but we both know that Restaurant “B” will have an increase in their customer base which will in turn result to an increase in sales and ultimately more profit while Restaurant “A” might end up getting few or no responses at all.

  • Take advantage of every event and holiday

You may think this is insignificant but its very important. People are prone to spend more, try out new products and patronize new businesses during special events and holidays. Think about what is going on in recent events that you can tie into. How can you use these events to generate more awareness for your brand, and work to bring them into your stores? So if you want more customers, be event oriented.

  • Capture SMS Newsletter subscribers from your websites

You can integrate Ozioma app into your website and capture phone numbers and names from your website visitors and automatically subscribe them to a particular newsletter list for future follow ups and messages.