We have nonprofit newsletters. I separated these out into a new category because the goals are a bit different. Newsletters play a much more important role for nonprofits.
Because nonprofit organizations are highly mission-driven (and constantly scrambling for funding), SMS newsletters are absolutely essential. They provide the best way for these organizations to stay in contact with supporters and past donors at scale to communicate important information, including:
- Updates on the organization
- Relevant stories and developments related to their core mission
- Upcoming fundraising events and promotions
Because SMS is much cheaper (and more engaging) than direct mail, newsletters have become a staple in the nonprofit marketing toolbox.